Field notes from
building.
Long-form essays on Webflow architecture, tracking infrastructure, martech wiring, and the occasional rant about cookie banners. Written by the engineers actually shipping the work, not interns rewriting Notion docs.
Your Technical Web Development Team, On Demand
Most agencies hand you a project manager and a timeline. Social Catnip embeds a senior Webflow development team directly into yours: partners who move fast, speak startup, and build like they own it.
Latest from the team.
Martech Consulting: Cut the Stack and Build the Core
The build-vs-buy math nobody runs for you, what is actually worth consolidating, and the four things you should keep buying forever.
We Built Our Own Back Office. Here's What We Still Buy
We took our own advice and started replacing the SaaS back office with systems we own. The build, the two bugs testing caught, and what we keep paying for.
How to Build Webflow Scroll Animations (Without the Jank)
A hands-on guide to scroll-triggered animations in Webflow with the Interactions panel, plus an honest warning about the mobile performance cost most tutorials skip.
Build a CSS Scrolling Text Marquee in Webflow (No Plugin)
Build an infinite scrolling text marquee in Webflow with pure CSS, no plugin and no dead marquee tag. The duplicate-track and translateX trick, explained.
SVG Line Animation in Webflow: The Self-Drawing Line
The self-drawing SVG line, explained: how the stroke-dasharray and dashoffset trick works, real CSS code, clean single-path exports, and draw-on-scroll in Webflow.
How to Add CSS Page Transitions in Webflow (Load + Exit)
Add smooth CSS page transitions in Webflow using native Page Load and link-click exit animations, plus the honest limits of when you actually need Barba.js or Swup.
Pick a thread.
Four streams we write into regularly. Subscribe to one, or all of them, each gets its own RSS.
Webflow
Builds, patterns, and post-mortems from real enterprise Webflow projects.
Tracking & Analytics
GA4, GTM, server-side tagging, attribution that holds up in board meetings.
Martech
CRM wiring, lifecycle automation, lead routing, the plumbing nobody writes about.
Strategy
Pricing, hiring, engagement models, and how to think about growth without the buzzwords.
Everything else.
One essay. Every other Tuesday.
No “10 marketing tips” lists. No “How AI is changing X” think-pieces. Just one essay every other week on what we shipped, broke, or learned. 2,800 subscribers.