A site Google can't crawl might as well not exist.
We fix what's broken before anyone touches content. Core Web Vitals, crawlability, structured data, site architecture, the unglamorous technical work that decides whether your content ever gets a chance to rank.
Great content. Invisible site.
You invested in content. The articles are genuinely good. And they're ranking on page four, beaten by thinner posts on faster, cleaner sites. The problem usually isn't the writing, it's everything underneath it.
Render-blocking scripts, a 4-second LCP, a crawl budget wasted on faceted-search URLs, structured data that's subtly malformed. Google never gets a fair look at the content you paid for.
A repeatable method, not a vibe.
Every engagement runs the same four beats. No mystery, no scope creep.
Crawl & diagnose
We crawl the site like Google does and find where budget leaks, what's blocked, and what's quietly returning the wrong status code.
Fix the vitals
Core Web Vitals, LCP, CLS, INP, brought into the green. Usually the single highest-leverage thing we touch.
Architecture & schema
Clean internal linking, sane URL structure, valid structured data. We make the site legible to a crawler.
Monitor
Optional ongoing monitoring so a future deploy doesn't quietly undo the work. Regressions get caught in days, not quarters.
Concrete deliverables.
- Full technical crawl + audit
- Core Web Vitals remediation
- Structured data / schema
- Internal linking & architecture
- Crawl-budget optimization
- Regression monitoring (optional)
Things we get asked.
Direct answers to the questions that come up on the first call.
Do you write content too?
No, we're the technical half. We fix the foundation so your content (or your content team's) gets a fair shot. We're happy to work alongside your writers.
Our rebuild tanked our traffic. Can you help?
That's one of the most common reasons people call us. Post-migration traffic drops are usually a handful of fixable technical regressions. We find them fast.
Often bought together.
Ready to scope it?
Tell us your roadmap, your stack, and the deadline that's making you nervous. We come back in 48 hours with a written plan and a fixed price.