Spend tied to pipeline, not clicks.
Most agencies optimize toward whatever metric makes the dashboard look good. We optimize toward closed-won. Every dollar tracked back to a lead, then to a deal, because we built the tracking that makes that possible.
Optimized for the wrong number.
Your last agency hit every target, CTR up, CPC down, impressions through the roof. And somehow the pipeline never moved. That's what happens when the people buying the ads can't see what happens after the click.
Paid media is only as good as the measurement behind it. Run it on click metrics and you'll get great clicks. Run it on pipeline and you'll get revenue, but only if the tracking can follow a lead all the way to the deal.
A repeatable method, not a vibe.
Every engagement runs the same four beats. No mystery, no scope creep.
Wire it first
We don't touch a campaign until conversions track to closed-won. Spending against bad data is how the last agency got here.
Ramp deliberately
A six-week ramp on the channels that fit your motion, usually Google + LinkedIn for B2B, Meta where it earns its place.
Optimize to revenue
Bids, audiences, and creative all judged against pipeline. Vanity metrics are ignored on purpose.
Report honestly
A monthly readout in pipeline terms. If a channel isn't working, we say so and reallocate, we don't bury it in a CTR chart.
Concrete deliverables.
- Google Ads (Search, PMax)
- LinkedIn Ads
- Meta Ads where it fits
- Conversion-API-backed tracking
- Pipeline-based reporting
- Creative testing framework
Things we get asked.
Direct answers to the questions that come up on the first call.
Do you require the tracking work too?
We strongly prefer it. Paid media on bad attribution is a waste of your money and our time. If your tracking's already solid, great, we'll verify and run.
What's the minimum ad spend?
We're most effective above ~$15k/mo in spend. Below that, the data's too thin to optimize against pipeline meaningfully.
Often bought together.
Ready to scope it?
Tell us your roadmap, your stack, and the deadline that's making you nervous. We come back in 48 hours with a written plan and a fixed price.