Martech

Your form data lives in Webflow. Your leads live in Salesforce. Your conversions live in GA4. Your audiences live in Meta. Nothing talks to anything, and someone is keeping the whole thing alive with a spreadsheet and good intentions. Martech is the plumbing nobody writes about because it isn't glamorous, until it leaks. This thread is the wiring diagram: CRM-to-form sync, lifecycle automation, lead routing and scoring, conversion APIs, the signal path from a click all the way to closed-won. We care more about whether the pipes hold than how many logos are on the integrations page, we'd rather know eight platforms cold than dabble in forty. Expect specifics: the mapping mistake that silently breaks an entire attribution chain, the dedupe rule that stops sales from calling the same lead twice. If you've ever stopped trusting your own funnel, these are the posts that help you trust it again.