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The tools we run on ourselves.

Three of the internal documents we use every week, the Webflow audit checklist, our GA4 setup checklist, and the canonical stack diagrams we draw on every kickoff. Take them, edit them, ship with them.

The Webflow audit we run on every retainer

Ten pages of the things we look at in the first two weeks of every engagement, performance, CMS structure, tracking, accessibility, symbol-library health. The checklist behind the diagnoses we send paying clients.

What's inside
  • Core Web Vitals snapshot + remediation list
  • CMS schema sanity check (collections, fields, multi-ref limits)
  • Symbol library audit, which forks survive, which get retired
  • Form-to-CRM wiring validation
  • Accessibility quick-check (the 12 things Google notices)
  • Crawlability + URL-architecture review
Updated Q2 2026
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GA4 setup checklist, the events that survive.

A printable checklist for setting up GA4 so it reconciles with your CRM and your ad platforms. The container architecture, BigQuery export, consent-mode v2 patterns, and the dozen events that survive the next browser update.

What's inside
  • Container architecture (web + server-side)
  • Enhanced-ecommerce event schema
  • BigQuery export setup + naming convention
  • Consent-mode v2 wiring (default + advanced)
  • Cross-domain config for multi-site setups
  • The 12 events we ship on every retainer
Updated Q2 2026
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Modern martech stack diagrams.

The signal-path diagrams we draw on every kickoff. Form to CRM, GTM to ad platforms, Segment to lifecycle, closed-won back to ad spend. Five canonical patterns, editable in Figma, also ships as PDF.

What's inside
  • Form → CRM (Webflow → Salesforce / HubSpot)
  • Tag → Measurement (GTM → GA4 + Meta CAPI)
  • Event spine (Segment → Marketo + downstream)
  • Closed-loop attribution (CRM → Ads)
  • Edge layer (Cloudflare in front of everything)
v2 · Mar 2026
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Why we publish these

Better than a sales call.

Every prospect deserves to see the actual work before they sign a contract. These three docs are what we'd hand a new client in the first two weeks anyway, so we publish them on the way in.

Take them. Edit them. Use them in your own audits. If they show you something useful and you want us to run the next round on your stack, we're a brief away.

Want one of these run on your stack?

Send a brief. We'll come back in 48 hours with a written plan and a fixed price.

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