The stack · Eight tools, one signal path

The tools we wire together.

We're deep in eight platforms, not dabbling in forty. Webflow on the front, Salesforce in the middle, and the tracking, data, and infrastructure layers that make the whole thing measurable. Wired so they finally agree with each other.

8core platforms, deep
1clean data layer
40+connectors in production
0CSV exports at 11pm
The platforms

Where we go deep.

Specialists, not generalists. Each of these is a platform we've shipped on dozens of times, with the scars to prove it.

Build

Webflow

The front of house. Enterprise builds, CMS architecture, and a component system your marketers can extend without breaking it.

Expert Partner
Enterprise buildsCMS schemasComponent systems
CRM

Salesforce

The system of record. We wire web forms straight into it, keep lead data clean, and push closed-won back out to the ad platforms.

Advanced
Lead routingWeb-to-leadClosed-loop sync
Tracking

Google Tag Manager

The signal router. Client-side and server-side containers built so they're auditable, not a junk drawer of orphaned tags.

Expert
Server-side GTMContainer rebuildsConversion APIs
Measure

Google Analytics

The scoreboard, when it's set up right. Clean GA4 architecture and a naming convention that survives your marketing team.

Expert
GA4 architectureBigQuery exportAttribution
Sg
Data

Segment

The data spine. One clean event schema piped to every downstream tool, so you instrument once instead of seven times.

Advanced
Tracking plansDownstream wiringIdentity resolution
Op
Privacy

OursPrivacy

The privacy shield. A HIPAA-compliant CDP that captures first-party events server-side, strips PII before it reaches the ad platforms, and gets risky third-party pixels off the site.

Advanced
Server-side eventsPII redactionPixel-free ad tracking
Infra

Cloudflare

The edge. Caching, Workers, and security in front of the site so it stays fast under real traffic and survives a launch spike.

Advanced
Edge cachingWorkersWAF + DNS
Lifecycle

Marketo

The nurture engine. Lifecycle automation and scoring wired to the same clean data layer as everything else, when it's time for it.

Advanced
Lifecycle flowsLead scoringCRM handshake

Your tool not here?

We add new connectors constantly. If it has an API, we've probably wired it, or we'll find out fast.

Ask us →
// the signal path

One clean path from click to closed-won.

Most stacks are eight islands. We connect them into a single pipeline, so a form fill on Tuesday shows up as attributed revenue in the dashboard, without anyone touching a spreadsheet.

01Webflow formSalesforce leadSub-second, validated
02WebflowCloudflare edgeCached + secured
03GTM serverGA4 + Meta CAPIServer-side, banner-proof
04SegmentMarketo lifecycleOne schema, many sinks
05Closed-wonGoogle AdsClosed-loop attribution
Why these eight

Depth beats a logo wall.

Plenty of agencies list forty integrations on a slide. We'd rather know eight cold.

01

We've hit the edge cases

The value isn't knowing a tool exists, it's knowing how it breaks. Webflow's CMS limits, Salesforce's flow quirks, GA4's cross-domain traps. We've been burned, so you won't be.

02

They're a system, not a list

These eight are chosen because they connect cleanly. Webflow feeds Salesforce, GTM feeds GA4, Segment feeds everything. The stack is designed to act as one pipeline.

03

One team owns all of it

No handoff between a web agency and a "RevOps consultant" who blame each other when attribution drops. The people who build the front end also wire the back. Same Slack, same repo.

04

We add tools deliberately

New platform on your stack? We'll learn it properly before we touch production, or tell you honestly that someone else is a better fit. We don't fake expertise we don't have.

And the connectors in between.

The eight cores don't live alone. We wire the supporting cast every modern growth stack needs, webhooks, reverse-ETL, conversion APIs, and the glue that keeps it all in sync.

ZapierMakeRudderStackBigQueryLookerMeta CAPILinkedIn CAPIHubSpotSlackStripeIntercomCustomer.io

Got a tangled stack?

Send us your tools and the parts that don't talk to each other. We'll come back in 48 hours with a diagram of how we'd wire it, and what it'd take.