Field notes from
building.
Long-form essays on Webflow architecture, tracking infrastructure, martech wiring, and the occasional rant about cookie banners. Written by the engineers actually shipping the work, not interns rewriting Notion docs.
Your Technical Web Development Team, On Demand
Most agencies hand you a project manager and a timeline. Social Catnip embeds a senior Webflow development team directly into yours — partners who move fast, speak startup, and build like they own it.
Latest from the team.
Woolworths Was Capturing 40% of Its E-Commerce Events. We Got It to 94%.
When Universal Analytics sunset, Woolworths' GA4 migration left big holes in the data — only ~40% of e-commerce events were landing cleanly. We rebuilt the legacy data layer, re-implemented enhanced e-commerce tracking, and lifted event capture from 40% to 94%.
Stop Spam Before It Starts: A Honeypot for Your Webflow Forms
A no-backend way to block spam on Webflow forms — trap the bots with a honeypot field, turn away the free-email junk, and keep your inbox full of leads worth chasing. Setup steps, custom attributes, and the GitHub repo.
How to Capture and Cookie UTM's then pass them to an Iframes Source url
How to capture UTMs and pass them to an Iframe(frame Source)
How We Drove 159 Phone Calls for Zeeks Plumbing by Buying Leads, Not Cheap Clicks
A cheaper click that never calls you isn't a win. Here's how we ran Google Ads for Zeeks Plumbing around qualified leads instead of cheap traffic — 159 phone-call conversions, a 25.9% conversion rate — and why we'll happily pay more per click to get there.
Pros and Cons of Using Webflow Templates
Webflow templates ship a site fast and look sharp, but scaling on one gets expensive. Here are the real pros and cons before you build. Let's talk.
Is Webflow Good for Blogs? An Honest Evaluation
Is Webflow good for blogs? After 7 years building on it, here's the honest answer — where the CMS shines, where it bites, and who should pick something else.
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Four streams we write into regularly. Subscribe to one, or all of them, each gets its own RSS.
Webflow
Builds, patterns, and post-mortems from real enterprise Webflow projects.
Tracking & Analytics
GA4, GTM, server-side tagging, attribution that holds up in board meetings.
Martech
CRM wiring, lifecycle automation, lead routing, the plumbing nobody writes about.
Strategy
Pricing, hiring, engagement models, and how to think about growth without the buzzwords.
Everything else.
One essay. Every other Tuesday.
No “10 marketing tips” lists. No “How AI is changing X” think-pieces. Just one essay every other week on what we shipped, broke, or learned. 2,800 subscribers.