Show up when someone nearby searches.
Google Local Services Ads put you at the very top of the results, above the regular ads, when someone in your area searches for what you do. More qualified calls, less wasted spend, and a Google Guaranteed badge to back it up.
Invisible in your own backyard.
You're great at what you do, and the people three miles away have never heard of you. They're searching for exactly your service, right now, and finding the competitor who bothered to set up Local Services Ads. You didn't.
LSA is one of the highest-intent channels in existence and one of the most underused, mostly because setup and verification are genuinely annoying. That friction is the moat. It's the whole reason it works so well for the people who push through it.
A repeatable method, not a vibe.
Every engagement runs the same four beats. No mystery, no scope creep.
Verify & badge
We handle the license checks, background verification, and Google Guaranteed badge, the annoying part most businesses start and never finish.
Configure tightly
Service categories, geography, and budget set so you only pay for the leads you actually want, not the tire-kickers two counties over.
Screen leads
Call tracking and lead screening so you can dispute junk leads and Google credits them back. The phone call is the conversion here, so we treat every one as money. Most businesses leave this on the table.
Manage (optional)
Ongoing optimization and dispute management, or a clean handoff so your team runs it. Your call.
Concrete deliverables.
- LSA account setup
- License & background verification
- Google Guaranteed badge
- Service & geo configuration
- Call tracking + lead screening
- Dispute management (optional)
Things we get asked.
Direct answers to the questions that come up on the first call.
How is this different from normal Google Ads?
LSA is pay-per-lead, sits above the regular ads, and comes with the Google Guaranteed badge. It's a different unit entirely, and for local service businesses, usually a better one.
Can we dispute junk leads?
Yes, and you should. We set up screening and handle disputes so you're not paying for spam or wrong-number calls. Google credits the valid disputes back.
Does this actually drive calls?
It does when the campaign is built around the call instead of the click. We ran exactly this play for Zeeks Plumbing, a real local-service client: optimized for booked jobs, the campaign delivered 159 phone-call conversions, 61.87% of all key events, at a 25.9% conversion rate on 680 clicks (up 12.5%). For a local service business, the phone ringing *is* the win. That's what we optimize toward.
Often bought together.
Ready to scope it?
Tell us your roadmap, your stack, and the deadline that's making you nervous. We come back in 48 hours with a written plan and a fixed price.