Custom software, without starting from zero.
Most businesses need the same hard parts: sign-in, a CRM, booking, a bank feed, real books, SEO data, an AI that can actually do things. We've already built them, run them in production, and kept the notes on what broke. Your custom build starts there, not at a blank file.
Pick the problem. We already have the part.
Every module below is running a real business today. Open one to see what it does, or tell us what you're trying to fix and we'll tell you which ones fit.
Foundation
Database & Settings
The data foundation every other module is built on — fast, on your own server, and backed up with your site.
Sign-in & Access Control
Google sign-in locked to your team, with roles, per-record privacy, and a log of every attempt to get in.
Microsoft 365 Sign-in
Adds Microsoft 365 / Entra ID sign-in next to Google, on the same approved-team allowlist.
Dashboard Shell
The dashboard frame every tool plugs into — navigation, layout, and built-in charts.
Credential Store
Paste API keys into your dashboard instead of emailing them to a developer — encrypted the moment they land, with a live test for each one.
Marketing & Site
Marketing Website
A fast, static marketing site — every page content-driven and editable without touching code.
Headless CMS
Write and publish site content from your dashboard — editors never touch the code.
Page Builder
Build and redesign live pages visually — drafts, versions, and previews, with no code access.
AI-Editable Pages
Every page's copy and images editable by Claude over a secure connector — into a draft you approve.
Blog Engine & Voice System
A blog pipeline with an AI-voice system that stops AI-written posts reading like AI.
SEO Toolkit
Search Console, Bing, and PageSpeed data in one dashboard, plus the technical SEO plumbing built in.
Analytics & Attribution
First-party tracking that connects ad spend to real revenue — click to closed deal — without handing data to a third party.
Media Library
Upload and generate images for your site, stored safely outside anything a deploy wipes.
Office Geo-Targeting
Show each visitor the nearest office's details automatically, without redirecting them.
Google Business Profile Posts
Write one post, approve once, and publish it to every office's Google listing at the same time.
Answer Engine Optimization (AEO)
Get your site quoted by ChatGPT, Perplexity, Claude, Copilot and Google's AI Overviews, and see which visitors those assistants actually send you.
UTM Builder & Link Store
A campaign link builder visitors sign in to — every link saved with a short URL and QR code, every click counted, every user a known lead.
SEO Content Verticals
A blog that grows on a schedule around what you sell. Researched against the top 10, written by AI, reviewed by a second AI before anything publishes.
Sales & CRM
Lead Flow & Pipeline
Capture leads, work them on a drag-and-drop board, and score them automatically with attribution.
Relationship CRM
A CRM that builds itself from your Gmail — contacts and companies, grouped and timelined automatically.
Forms & Intake
Contact, careers, and access-request forms that work with or without a server — bot filtering built in.
HubSpot Connection
Send leads straight into an existing HubSpot with attribution intact — alongside, not instead of, what's there.
Add-ons Catalog
Puts the whole module library in your dashboard as cards — request one and it reaches us as a lead.
Operations
Scheduling & Dispatch
Online booking, worker schedules, a dispatch board, and two-way Google Calendar sync.
Automation Engine
Visual trigger–wait–action workflows, without paying for a separate automation service.
Notifications & Messaging
Templated email with a human-approval send queue, plus SMS, alerts, and compliant unsubscribe.
Team Access & Permissions
Invite people into the dashboard and set exactly what each can open — from Settings, no redeploy.
Office Registry
One shared list of your offices — addresses, service areas, and the Google listing each maps to.
Error Reporting
Every server error, browser error and failed deploy reported to your team's chat — with passwords and keys scrubbed out before it's sent.
Finance
Double-Entry Ledger
Real double-entry accounting — chart of accounts, journals, period close, and P&L.
Bank Feed
Live bank connections that turn real transactions into categorised, ledger-ready entries.
Invoicing
Create invoices, track status and aging, wired straight into the ledger.
AI & Automation
MCP Connector
Connects your back office to Claude, so the AI can read your pipeline and act — securely and logged.
AI Agent Chat
A chat agent inside your dashboard that operates the business through the same secure tools.
Website AI Agent
Lets an AI edit your public site's content and design — every change a draft, on its own leash.
Blog Editing for Claude (Sanity)
Let Claude draft, refresh and optimize your Sanity blog directly — every edit lands as a draft you review, and a broken publish rolls itself back.
Need something that isn't on the list?
Good. That's most of the work we do. The modules are the foundation; the part that makes your business different is the part we build for you, on the same stack, to the same standard.
And when we build something worth reusing, it becomes a module. That's how the library got to thirty.
From a phone call to running software.
Tell us the problem
Not a spec. Just what's slow, manual, expensive, or missing. Fifteen minutes is usually enough.
We map it to modules
We tell you which modules cover it, what needs building custom, and what it takes. Straight answer, no deck.
We build and wire it in
Modules adapted to your business, custom pieces built around them, all connected to one dashboard.
We keep it running
Hosting, fixes, and new modules as you need them. On ModPass, that's one flat monthly cost.
Before you get in touch.
Do I have to use all of them?
No. You pick what solves your problem. Some modules depend on a couple of foundation pieces (sign-in and the database), and we'll tell you exactly which on the first call.
Can a module be changed to fit how we work?
Yes. They're built to be adapted, not installed as-is. Your workflow wins; the module bends.
Will this work with the site we already have?
Often, yes. The forms, blog engine, and SEO pieces work alongside an existing site. Dashboard modules plug into our back-office foundation. We'll look at what you have before recommending anything.
How is it priced?
Either as a scoped project, or on ModPass: $3,000 a month for the whole team and every module, with a 3-month minimum. We'll tell you which makes more sense for you.
What if what I need isn't here?
Then we build it. That's custom web development, and it's most of what we do.
Tell us what's slowing you down.
One conversation. We'll tell you which modules fit, what needs building, and what it takes. If we're not the right fit, we'll say so.