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Case Studies

Real engagements, start to finish, the brief, the build, and what actually moved.

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Anybody can show you a pretty screenshot. This thread shows the work: real engagements, start to finish, the brief, the build, and what actually moved after we shipped. We try to keep these honest, including the parts that were a slog. One favorite is a South African e-commerce brand mid-migration from Universal Analytics to GA4, a genuine train wreck, where weeks of combing through broken event calls ended in roughly a 70% improvement in data captured, with event properties finally coming through. Another is an enterprise Webflow build so tangled you couldn't tell which way was up, where the real win was steering the team and cutting bloat until shipping was boring again. No vanity metrics and no "synergy", just the setting, the specific thing that was broken, what we did about it, and the number at the end. If you're trying to picture what working with us looks like before you commit a five-figure budget, read these first.

Essay
Jun 2, 20264 min

Woolworths Was Capturing 40% of Its E-Commerce Events. We Got It to 94%.

When Universal Analytics sunset, Woolworths' GA4 migration left big holes in the data — only ~40% of e-commerce events were landing cleanly. We rebuilt the legacy data layer, re-implemented enhanced e-commerce tracking, and lifted event capture from 40% to 94%.

By Social Catnip
Essay
Aug 10, 202310 min

10 Above-the-Fold Optimization Ideas to Improve Conversions

Above-the-fold optimization, done right, turns visitors into action. 10 operator-tested ideas to improve conversions on the screen people see first.

By Sean Gowing
Essay
Apr 10, 20239 min

Webflow Development: Essential Tips for Working With Your Agency

Webflow development goes smoother when you brief the agency right. Here are the operator-tested tips for a build that ships fast and converts. Talk to us.

By Alex Bleeker
Essay
Mar 24, 20237 min

How to Find the Best Online Marketing Services

How to find the best online marketing services: the questions that filter real operators from logo walls, plus the attribution test most agencies fail. Start here.

By Sean Gowing
Essay
Mar 20, 20237 min

What Is Regex and How Do You Use It? A Practical Guide

What is regex and how do you use it? A plain-English guide to regular expressions — syntax, real patterns, and the gotchas that break attribution. Start here.

By Sean Gowing
Essay
Mar 5, 20236 min

A Simple Guide to Content Research

Content research, minus the busywork. A practical guide to broadening your search, mapping ideas, and finding topics your audience actually wants to read.

By Stephanie Harper