Analytics & Attribution
First-party tracking that connects ad spend to real revenue — click to closed deal — without handing data to a third party.
Most analytics tell you what happened on a page. They rarely tell you which ad turned into money.
What it does
First-party visitor tracking with full multi-touch attribution, from the first click to a closed-won deal, plus consent handling, ad-platform wiring, and a replay of each visitor's journey. Because it's first-party, the data stays yours.
What you get
- See which campaigns actually produced revenue, not just clicks
- Multi-touch attribution across a visitor's whole journey
- Replay any visitor's path through the site
- Your data stays on your own infrastructure
Where it fits
Closes the blind spot between ad spend and revenue. Feeds the pipeline and reporting tools.
Get it running
You don't set this up yourself. It's one of the modules our team builds into your site and back office. On ModPass, switching a module on is part of your flat monthly access: no new project, no separate quote. Talk to us and we'll scope it with you.
Ready to grow?
Tell us about your roadmap, your stack, and the deadline that's making you nervous. We'll come back in 48 hours with a plan.