Lead Scoring
Rank every lead Hot, Warm or Cold by what they actually did on your site, see exactly why, and check whether it predicts the deals you win.
When leads come in faster than you can call them, the order you call them in matters. This puts the most interested people at the top.
What it does
Scores each lead from their real activity on your website: the pages they read, how long they spent, whether they visited your service and pricing pages, and whether they came back. Every lead gets a Hot, Warm or Cold badge with a breakdown of what earned it, and old interest fades so last week's reader outranks last spring's.
What you get
- Hot, Warm and Cold badges across your leads and pipeline
- A plain breakdown behind every score, so nobody has to take a number on trust
- Scores that fade when someone stops visiting
- Tuning from your dashboard: choose what counts and which pages signal buying intent
- A report of how often each band actually closes, from your own won and lost deals
Where it fits
It adds the scoring layer to Lead Flow and reads the visits tracked by Analytics & Attribution. Pair it with Automations to follow up the moment a lead turns Hot.
Get it running
You don't set this up yourself. It's one of the modules our team builds into your site and back office. On ModPass, switching a module on is part of your flat monthly access: no new project, no separate quote. Talk to us and we'll scope it with you, or browse the full module catalog.
Ready to grow?
Tell us about your roadmap, your stack, and the deadline that's making you nervous. We'll come back in 48 hours with a plan.