Analytics & measurement· Measure

Numbers you can defend.

GA4 is famously stubborn. Cross-domain breaks. Cookie banners eat events. Salesforce shows one closed-won number, Google Ads shows another, and your CFO wants to know which is real. We rebuild the stack so they reconcile.

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The problem

Three dashboards. Three truths.

Open GA4, Google Ads, and your Salesforce report side by side and you'll get three different conversion numbers. Each is wrong in its own special way, sampling here, attribution windows there, a cookie banner quietly eating a third of your events.

So nobody trusts the data. Nobody trusts the data, so nobody uses it. And the six-figure ad budget gets allocated on vibes and the loudest voice in the room.

~30%

of conversions client-side pixels quietly lose to ITP and consent banners

How we approach it

A repeatable method, not a vibe.

Every engagement runs the same four beats. No mystery, no scope creep.

Audit the truth

We trace every event from click to closed-won and find exactly where the numbers diverge. You get a measurement diagnosis, not a vague 'your tracking is bad.'

Rebuild the foundation

Clean GA4 architecture, a sane GTM container, and a naming convention that survives contact with your marketing team. The work lives or dies on the mapping, one wrong value and the whole attribution chain breaks, so we get it right before anything ships.

Go server-side

Server-side tagging and conversion APIs recover the events browsers and banners eat. The numbers stop shrinking every time a browser updates.

Report it

BigQuery export and a Looker dashboard your CFO can open without you in the room. One number, defensible, agreed.

What we ship

Concrete deliverables.

GA4 architecture (clean slate or repair)
GTM container audit + rebuild
Server-side tracking infrastructure
Conversion APIs (Meta, Google, LinkedIn)
BigQuery + Looker reporting
Consent-mode v2 compliance

FAQ

Things we get asked.

Direct answers to the questions that come up on the first call.

Our GA4 is a mess. Repair or start over?

We'll tell you after the audit. Sometimes a repair is faster; sometimes a clean rebuild is cheaper than untangling four years of duct tape. We're honest about which.

Do you set up BigQuery and dashboards?

Yes, BigQuery export, modeling, and a Looker (or Looker Studio) dashboard your finance team can actually open and trust.

Will this survive the next browser update?

That's the point of going server-side. Client-side pixels keep shrinking with every privacy change; server-side events don't.

Has this actually worked on a real migration?

A South African e-commerce brand (Woolworths) came to us mid UA-to-GA4 migration with event capture sitting around 40 percent, half their attribution chain silently broken. We spent weeks combing the calls, fixing the mapping value by value, and moving the events server-side. Capture came back to 94 percent, with event properties flowing through clean. Mapping is the whole game, one wrong value breaks everything downstream.

Pairs well with

Often bought together.

Connect

Ready to scope it?

Tell us your roadmap, your stack, and the deadline that's making you nervous. We come back in 48 hours with a written plan and a fixed price.

Get a proposal Book an intro call